NCC boss advises creatives to embrace AI as tool to create, deliver products

John Asein, director-general, Nigerian Copyright Commission (NCC), has advised publishers, authors and other creatives to embrace artificial intelligence (AI) to assist them in creating and delivering their products timely.
Mr Asein was the keynote speaker at a two-day 2024 annual conference and general meeting of the Nigerian Publishers Association (NPA).
The event began on Thursday in Lagos with the theme: “Publishing in the Age of Artificial Intelligence: Exploring the Future of Content Creation, Delivery and Copyright.”
Mr Asein said AI could be used responsibly and sustainably to guarantee a secure future for the creative industry for the good of humanity.
“AI is not only about the technology but also the for users – in this case, the publishers – to make the best of it.
“We must first understand it, value it as a tool that should help us to create and deliver our products, and eventually own it.
“In fact, it will empower authors to become publishers and maybe help publishers too to become authors,” Mr Asein said.
He said there might be “fights” over licencing, attribution, fair deal, and compensation for using copyright works to train AI.
“Eventually, we would find some balance. If need be, we will re-engage at the international level to reset the existing norms and redefine the rights and boundaries of copyright to have win-win outcomes.
“As we talk about the delicate labyrinth of technology and legal and regulatory imperatives for AI in the publishing industry, permit me to caution that not all the issues are copyright-based.
“It is not likely that we will be able to find solutions to all of them. A lot is still evolving, and we must proceed cautiously in prescribing solutions,” Mr Asein said.
He advised publishers to take more interest in their industry’s legal and policy issues and follow through to see the desired change.
“We should reflect deeply on the origins of copyright, the interest of Nigeria and the future of copyright as the soul of publishing,” Mr Asein said.
(NAN)
We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.
More from Peoples Gazette

Agriculture
FG tasks ECOWAS on leveraging financing strategies for agroecology
The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Politics
Katsina youths pledge to deliver over 2 million votes to Atiku
“Katsina State is Atiku’s political base because it is his second home.”

NationWide
FG targets 11 new pharmaceutical manufacturing projects
Mr Muktar said the projects are already underway, reflecting growing investor confidence in Nigeria’s pharmaceutical sector.

States
IG Disu commends security agencies over rescue of Oriire abduction victims
He said it was time for all Nigerians to unite and support efforts to tackle insecurity.

States
Troops arrest suspected terrorist, rescue nine kidnap victims in Katsina
According to the operation’s spokesperson, the victims are being processed for reunification with their families.

World
China’s digital experience can drive BRICS economic transformation: Expert
He said China could contribute to BRICS’ digital transformation in three key areas: digital infrastructure, e-commerce platforms and innovation coordination.

World
Eight killed, 34 missing in China landslide
Chinese authorities said more than 1,000 residents were evacuated from the affected area.






