Monday, September 21, 2026

Definition of an Introducing Broker, Difference from an Affiliate, and How to Get Started

You can invest in various assets, but one of the easiest ways to make money is by taking advantage of changing exchange rates.

• June 6, 2025
A forex chart used to illustrate the story
A forex chart used to illustrate the story [Photo credit: Pinterest]

Today, investing is considered one of the most significant sources of income for individuals seeking to earn money through intellectual endeavours. You can invest in various assets, but one of the easiest ways to make money is by taking advantage of changing exchange rates. We are referring to the foreign exchange (forex) market, which has a trading volume of trillions of US dollars. 

You can buy real currency, or you can trade CFDs, which are contracts between an investor and a trader on the exchange of exchange rates for a specified period. You can also work in the field of investments without participating in trading. You can become a Forex introducing broker (FX IB), serving as an important link that connects traders with a broker. Let’s examine the differences between an IB and an affiliate in more detail.

Affiliates and Introducing Brokers

IB performs the same functions as an affiliate, but this is not entirely true. The fact is that the affiliate places marketing materials on its resources, and its activities end there. IB is more actively attracting new traders, as they provide advice, conduct live streams, answer questions, help set up the dashboard in demo mode, offer assistance to clients, and more. 

IB’s activities are more efficient, but an affiliate can expand its status to that of an IB if it has the opportunity. Thus, we can define an introducing broker as follows: an IB is a person or company that attracts clients to brokerage platforms, providing assistance and services to novice traders.

How to Get Started as an Introducing Broker

If you want to become an IB, then you can do it right now. If you are a citizen of the United States, Great Britain, or Australia, you will need a certificate; however, citizens of the EU or other countries are exempt from this requirement. To get started, you can visit the AvaPartner website and complete the simplest registration process, which will take a minimum of your time. 

Next, you need to choose a payment model that meets your requirements. For instance, you can earn income for each listed client (lead), or you can receive a percentage of their activities on the AvaTrade platform. If you are not satisfied with the terms of the contract, then you can adjust it by creating an individual payment model together with AvaPartner. So, to get started as an IB, you need:


  • obtain permits (US, UK, AU);
  • go to the AvaPartner website;
  • register by filling out the form;
  • choose a payment model;
  • conclude an agreement.

Obligatory Conditions for IB

IB can work successfully only if it has a customer base. For instance, a blogger, webmaster, journalist, or owner of websites and social media accounts can become an IB. You must have some audience to broadcast the broker’s offers to. Referral links are effective only if they are on visited websites or active social media pages. 

For instance, during a live stream, a blogger can insert a link and a brief announcement into the chat to attract new leads. If people are interested and ask questions, they need to answer them and assist with registration on the broker’s website. 

Some IBs conduct training seminars, show you how to create a demo account, and get started on the platform. That is, two conditions are necessary for IB: the presence of an audience and activity.

Broker Selection and Verification

Choosing a brokerage company plays a significant role, as only with the right choice can you count on fruitful and long-term cooperation. To choose a broker, you first need to learn about the brand, including when the company was founded, how it established itself, and its current development. 

For example, AvaTrade has an excellent reputation and uses innovative technologies. IB should determine which platforms the broker offers and what functionality they provide. The good news is that if automated trading and crypto trading are available, Guardian Angel and Expert Advisors are available.

Very often, the broker offers to take courses. For example, on AvaAcademy, you can find useful information on trading in fiat or electronic currencies. If you have chosen AvaTrade and wish to become an Introducing Broker (IB), you must visit the AvaPartner website and review the terms of cooperation. 

Be sure to verify the broker’s certification by visiting the “About” section and selecting the “Legal Documents” section. You can also learn about the trading products and market range in the “Global Regulations” section. If you like the brand, you can become an affiliate and then gradually upgrade to an Independent Business (IB) representative.

You should remember that IB assumes the role of a marketer; that is, they must constantly act to attract new leads to the broker’s website. With a drop in activity, IB’s income decreases, so maintaining constant involvement from the partner is crucial. The customer base plays a huge role. 

Only with a constant increase in the blogger’s subscribers can we talk about progress in the quality of IB. You need customers not only to follow the referral link but also to register on the platform and trade successfully. You should explain to potential traders the potential problems they may face and the associated risks.

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