A record number of national leaders are in the Swiss ski resort of Davos this week, but the high-profile names who won’t be gracing the snowy streets are also attracting attention.

German Chancellor Olaf Scholz is the only Group of Seven (G7) leader scheduled to attend the 53rd annual meeting of the World Economic Forum (WEF).

U.S. President Joe Biden is staying put, along with British Prime Minister Rishi Sunak and French President Emmanuel Macron.

Other power players outside of the G7 advanced economies are not bothering either, most notably Chinese President Xi Jinping and Brazilian President Luiz Inácio Lula da Silva, who has vowed to put his country back on the world stage after the isolationist years of far-right ex-Pesident Jair Bolsonaro.

As large parts of the world suffer from rising food and fuel prices and the global economy appears perched on the edge of recession, presidents and prime ministers may have decided that a sojourn in Switzerland would be a bad look back home.

Some have cancelled at short notice: South African President Cyril Ramaphosa, for example, had been one of the 52 political leaders on the forum’s list of attendees, but scrapped the visit due to the ongoing energy crisis that has left many citizens in the dark.

For the past several days, roughly 60 million South Africans have had to cope without electricity for eight hours every day. South Africa relies for nearly 80 per cent  of its energy generation on ageing coal-fired power plants, which are increasingly prone to breakdowns.

As the five-day gathering of the world’s elite officially got started on Monday under the motto -Cooperation in a Fragmented World’, it was announced that Ukrainian President Volodymyr Zelensky would address the forum by video link last year.

At that time, he demanded more sanctions, an embargo on oil, and for Western businesses to completely pull out of Russia, all of which he has just about got.

The president in recent months has been imploring his allies for more fire power, including the Western-built battle tanks seen as crucial to recapturing ground held by Russia.

Russian President Vladimir Putin will not be speaking.

Elon Musk, the most talked about billionaire on the planet, said he was staying far away because the event – featuring dozens and dozens of panel discussion about issues ranging from monetary policy and geopolitical hotspots, to renewable energies and public health – “sounded boring.”

Still, organisers said more than 1,500 business leaders from all industries would be present, including top bosses from Microsoft, Uber, Pfizer, Saudi Aramco and a slew of financial institutions.

Salesforce co-CEO Marc Benioff, who sits on the World Economic Forum’s Board of Trustees, will be in attendance after making headlines for cutting 10 per cent  of the company’s workforce, amounting to thousands of employees.

The WEF has always been a place to promote global trade and open markets – both of which have come under major strain since the outbreak of the coronavirus pandemic.

Inflation and a looming global recession dominate Davos this time.

There are 56 participating finance ministers, 30 trade ministers and 19 central bank heads.

But here, too, big names were missing from the programme, like U.S. Treasury Secretary Janet Yellen.

NATO Secretary General Jens Stoltenberg will speak, as will former U.S. secretary of state Henry Kissinger.

The 99-year-old’s topic is ‘Historical perspectives on war’.

But star investor George Soros, a much-celebrated regular at Davos and a major proponent of globalisation, is travelling to the conflict-focussed Munich Security Conference next month instead.

(dpa/NAN)