Nigeria’s fourth-largest telecoms operator, 9mobile, has unveiled a new brand identity, T2, as part of efforts to revive its market presence and digital focus.

The Chief Executive Officer, Obafemi Banigbe, made this known during the unveiling of the new brand name on Friday in Lagos.

Mr Banigbe said the T2 identity marked a new chapter in 9mobile’s journey, centred on bold innovation, digital transformation, and a customer-first approach.

He said, “This is not just a brand unveiling. It marks the beginning of a whole new chapter in our company’s history. We are no longer who we were. We are evolving into something greater, more ambitious, and aligned with the future.’’

He stated that the company was reimagining itself not just as a telecom provider, but as a digital lifestyle enabler for Nigerians across various sectors.

According to him, the transformation will make 9mobile a cloud-native, data-driven, API-ready operator, able to deliver smarter, personalised services faster.

“Becoming digital is not just a cliché. It means empowering customers with tools and platforms that improve their lives,” Mr Banigbe stated.

He added that it also meant giving users control and convenience at their fingertips, driven by technology and innovation.

Mr Banigbe noted that the T2 brand represents agility, resilience, and boldness — traits required for success in today’s competitive landscape.

He acknowledged the company’s past challenges and said its comeback was built on valuable lessons and determination to rise again.

“We are not ashamed of our scars. Every setback prepared us for this resurgence. We have returned sharper and more focused,” he said.

Mr Banigbe thanked customers, shareholders, regulators, and partners for their continued support through tough times.

He reaffirmed 9mobile’s commitment to delivering value, relevance, and innovation to all stakeholders.

He stated, “We are not playing catch-up. We are playing to win.”

(NAN)