U.S. drags Google to court over allegations of monopolising digital ads market

The U.S. Department of Justice and eight states have filed an antitrust lawsuit against Google, accusing the company of monopolising the market for digital advertisements.
“We allege that Google has used anti-competitive, exclusionary and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” said the U.S. Attorney General Merrick Garland in an announcement on Tuesday.
To curtail Google’s monopoly over the digital sphere, the American government prayed the U.S. District Court for the Eastern District of Virginia to order the tech giant to sell some of of its digital advertising products.
“One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising,” the suit further alleged.
The U.S. government accused Google of linking technology tools such as publish ad server, advertiser ad network and ad exchange as a ploy to keep controlling the digital advertising market
The eight states that joined the antitrust suit against Google are Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee.
We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.
More from Peoples Gazette

Agriculture
FG tasks ECOWAS on leveraging financing strategies for agroecology
The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Politics
Katsina youths pledge to deliver over 2 million votes to Atiku
“Katsina State is Atiku’s political base because it is his second home.”

Heading 4
Makinde’s candidate Adekanmbi will win Oyo governorship poll; but he should forget presidency: Primate Ayodele
The cleric’s prophecy came amid political calculations and realignments ahead of the 2027 general election.

States
ISWAP chief photographer, other media team members killed in sustained military operations
The spokesperson said several other key fighters sustained severe injuries as they fled under intense military pressure.

Heading 2
New Jersey registered 6,600 non-citizens as voters in error: Governor Sherrill
The governor attributed the error to a software glitch in the state’s Motor Vehicle Commission.

Abuja
Three Abuja security guards in court over alleged theft of scaffold pipes worth N1.8 million
The prosecutor said that the offence is contrary to Sections 79 and 289 of the Penal Code.

NationWide
Navy hands over two rescued victims of human traffickers to NAPTIP
Mr Folorunsho said that the handover was conducted by Forward Operating Base (FOB) BADAGRY, on July 19 at the agency’s Lagos Zonal Command in Ikeja.

States
Insecurity: Tinubu approves establishment of army battalion in Kwara
The battalion will be stationed in Omu-Aran, the headquarters of Irepodun Local Government Area.





