Friday, October 30, 2026

FIFA faces World Cup boycott threat over proposed Trump-linked investment

FIFA said it is exploring a proposal that will “invite third parties to make minority, non-controlling investments” in a new subsidiary, FIFA Forward Enterprise (FFE).

• July 28, 2026
Fédération Internationale de Football Association (FIFA)
FIFA

European nations are reportedly planning to boycott the World Cup if FIFA proceeds with its plans to sell a stake in the global football governing body to private investors linked to United States President Donald Trump. 

In a statement on Tuesday, FIFA confirmed that it was exploring a proposal that will “invite third parties to make minority, non-controlling investments” in a new subsidiary – FIFA Forward Enterprise (FFE) – to “consolidate” its commercial and event operations.

FIFA noted that the proposal, which it said would bring more than $15 billion in additional “football development funding”, still needs to be approved by the 211 association members of the organisation. 

If approved, FIFA revealed that Thrive Eternal, owned by Joshua Kushner, the brother of U.S. President Trump’s son-in-law Jared, is expected to lead the proposed investor group for FFE.

In response to the development, first reported by The Times, UEFA firmly rejected FIFA’s plan to sell part of the organisation, warning that the proposal crosses football lines. 

“This crosses a line that football’s governing institutions should never cross. UEFA takes it extremely seriously. So should every National Football Association. So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game.


“The soul and governance of football are not assets to trade – especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA’s to sell,” UEFA said. 

Furthermore, Sky News reported that UEFA has summoned an emergency meeting scheduled for later this week to discuss their opposition to the announcement. 

United Kingdom Prime Minister Andy Burnham has also spoken against the plan, stating that football does not belong to investors but fans who are filling the stadium. 

“Let me say this very directly. Football does not belong to investors. It belongs to the people who fill the stands and who stand on the touchline week in, week out, rain or shine,” Mr Burnham posted on X. 

“The World Cup is not a product. It is the greatest competition in world sport, and it was never anyone’s to sell. Dress the deal up however you like. Once you have sold a piece of it, you have sold out. Football belongs to the fans. It always has, and it always will.”

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

Nigerian Bar Association

States

Independence: NBA urges Nigerians to expect better future

The NBA said that ordinary Nigerians should be deriving benefit from the subsidy removal rather than hardship.

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

President Bola Tinubu and Governor Sheriff Oborevwori

States

Delta health workers declare support for Tinubu, Oborevwori’s re-election

The workers particularly lauded the state government for improving access to healthcare services, among other interventions.

Image used to illustrate the story

Anti-Corruption

EFCC returns N114 million to microfinance bank defrauded by fraudsters

The EFCC said the recovery effort followed a petition filed by Mr Ikechukwu in 2024.

Australian athlete Joanna Wietrzyk

Sport

Hyrox athlete who soiled herself during race says backlash ‘traumatic’

Wietrzyk said she is nervous about returning to the sport, but she didn’t want the incident to define her.

President Bola Tinubu and others in Mekkah

NationWide

Tinubu prays for Nigeria’s peace, unity at lesser hajj

Mr Tinubu also prayed for harmony and stability in Nigeria.

Image used to illustrate the story

NationWide

Polish ‌defence giant eyes Nigeria for drone technology transfer

Mr Stec said Nigeria’s strategic position in Africa made it an important partner for the company’s expansion into the African defence market.

SHEEP, GOATS

Agriculture

NASGODAN: Tinubu govt urged to monitor prices of goats, sheep

The National Sheep and Goat Development Association of Nigeria has urged the federal government to establish a national livestock feed price monitoring system.