E-commerce platform Amazon emerged one of the five most visited websites, in Finbold’s new report for September 2021, topping other popular social media sites such as Twitter, Yahoo and Instagram.

Amazon’s hits in September stood at three billion visits, per Finbold report.

Google, YouTube, Facebook, Wikipedia and Amazon are the five most visited websites globally, the data analytics firm said.

Explaining why the e-commerce site ranked above other popular social media sites like Twitter, Instagram and Yahoo, Finbold said the restrictions and lockdown imposed as a result of the outbreak of COVID-19 forced shoppers to turn to e-commerce.

It said that the ranks “potentially indicate that Amazon has managed to sustain the users amid changing consumer behaviour.”

Peoples Gazette had earlier reported that the world’s largest e-commerce platform hired 150,000 workers to fill various seasonal job vacancies ahead of 2021 Christmas holiday sales.

Its move to hire additional workers was to strengthen its workforce to meet the growing demand for online shopping with the holiday peak season fast approaching.

In the report released on Wednesday, Finbold revealed that Google with 45.4 billion monthly visitors was the most visited website worldwide.

It disclosed that YouTube ranks second with 14.1 billion visits and Facebook follows closely with 11.2 billion visits.

“Google.com is the world’s most visited website with 45.4 billion visitors, while the unique visits stand at 3.1 billion. YouTube ranks second with 14.1 billion visits, while the unique visitors stand at 1.7 billion,” the report by Finbold said.

The report placed Wikipedia as the fourth with 5.8 billion visitors.