BigBrother Naija Season 10 is set to ignite screens with unprecedented entertainment, with a record-breaking grand prize of ₦150 million.

Executive Head, General Entertainment, MultiChoice Group, Busola Tejumola, made the announcement about the upcoming season at a news conference on Wednesday in Lagos.

The new season is scheduled to premiere over two nights on Saturday, July 26, and Sunday, July 27.

Ms Tejumola said that the new season, which promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, would culminate in the grand finale on October 5.

She said, “Today, we are not just announcing another season; we are celebrating a legacy. While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping ₦150 million.’’

Ms Tejumola added that BBNaija had become more than just a television show.

“It’s a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community. It has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition. With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors,” Ms Tejumola said.

This year’s edition of the show was preceded by a meticulous audition process designed to unearth the most engaging and dynamic personalities from across Nigeria.

Audition registrations were held from May 3 to May 7 and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16 to May 18. 

(NAN)