Nigerian Breweries Plc has today implemented the proposed price hikes for its products.

According to the new prices, which took effect today, a 60cl bottle of Gulder now costs N950, up from N650. A 60cl bottle of Star now sells for N850, previously N625, while 60cl of 33 Extra is now N850, up from N700.

Additionally, a 60cl bottle of Heineken is now sold for N1300, having been N800 before. A 60cl bottle of Life will now be N850, up from N520, and a 60cl bottle of Legend now costs N1250, previously N750. Furthermore, a 45cl bottle of Tiger now goes for N750, up from N490.

The company’s zonal business manager (West), Lekan Awosanya, had, in a letter to its distributors dated February 12, 2024, notified them of an upward price change for its Stock-Keeping Units (STUs) with effect from February 19.

Mr Awosanya attributed the continued rise in input costs to the hike in the prices of its products.

The letter read, “This is to inform you that we are constrained to review the prices of some of our SKUs effective from Monday, 19th February 2024.

“This review has become necessary because of the continued rising input cost and the need to mitigate the impact.

“In appreciation of our great partnership and your commitment, we will deliver at the current prices all open orders that are fully funded and created in our system before 00:00 hours on Monday, 19th February 2024.

“While thanking you for your commitment to our great partnership, be assured that we will continue to support your sales/distribution efforts as always,” it added.