Sunday, July 12, 2026

I don’t have degree, yet pay salaries of 100 people: Davido’s manager Asika

Asika said he has no regret as most of his close friends earn “peanuts” despite being Ph.D holders.

• June 26, 2023
Asa Asika
Asa Asika [Photo: LinkedIn]

Davido’s manager Asa Asika recently revealed that despite not having a degree, he pays monthly salaries of over a hundred staff.

The 32-year-old artist manager disclosed this in a recent interview with social media influencer Smartmoneyarese.

Asika dropped out of university.

“Everyone’s story is different, everyone’s path is different, people always feel as if you have to go a certain way to get a certain goal” he said.

“One of my companies pays 45 people’s salaries a month and that’s only one of the companies I run. If I do the maths, I probably pay about 100 people salaries a month and I have no degree” he added.

Asika said he has no regret as most of his close friends earn “peanuts” despite being Ph.D holders.

“Without being condescending or trying to sound cocky, I have friends who have gone to school and have PhDs now and they are working a 9 to 5 and making peanuts,” he said.

Asika has been managing Davido since 2012, although the duo fell out in 2013 and reconciled in 2017. Today, the ‘Dami Duro’ crooner is approximately worth 27 million dollars and has been managed by Asika from 2017 till date.

Asides managing Davido, Asika founded The Plug Entertainment, a management firm that has been running since 2016. He had worked with the likes of Ikechukwu, ELDee, Sasha P, D’banj, Naeto C and many more artists.

He won Artiste Manager of the Year at The Beatz Awards 2019.

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Sport

Why Super Eagles goalkeeper Maduka Okoye is trending

Videos and photographs shared online showed Okoye and the Grammy-winning artiste at the Jean Paul Gaultier Haute Couture show in Paris.

horse racing

Sport

Tinubu reiterates commitment to reviving horse racing in Nigeria

Mr Tinubu said reviving horse racing would create jobs through skills development, tourism, livestock production, and increased private-sector investment.

Strait of Hormuz

World

Iran, Oman end Hormuz talks without breakthrough

The strategic waterway lies between Iran to the north and Oman to the south, giving both countries a direct role in ensuring maritime security.

Kings College Lagos,

Education

Kings College Lagos PTA rejects takeover plan by old boys’ association

The parents unanimously rejected the move and appealed to President Bola Tinubu to reconsider the approval.

Nigerians evacuated from South Africa

Diaspora

Sixth batch of Nigerians evacuated from South Africa arrives in Lagos

NiDCOM also announced various financial support packages for the returnees.

Amina Kabir, Special Assistant to the President on Delivery and Coordination

Heading 3

Govt can’t tackle Nigeria’s economic, social challenges alone; CSOs must step in: Presidency

Ms Kabir said the government alone could not address the country’s growing challenges.