The Kano State Censorship Board has shut down Kausar Unique Empire, aka ‘Back to Back’, over alleged indecent advertisements on social media.

The board said the action followed intelligence reports and complaints from residents concerning the shop’s marketing content, which authorities described as inappropriate and offensive, according to a statement on Sunday by the board’s spokesman, Abdullahi Sani-Sulaiman.

Mr Sani-Sulaiman said the shop was sanctioned for allegedly using indecent language and explicit illustrations in advertisements circulated on social media platforms.

According to him, the promotional materials breached cultural values, moral standards and regulations governing commercial advertising activities within Kano.

“The advertisements violated the cultural values, moral standards and established regulations guiding commercial promotions in the state,” he said.

He said the board acted after receiving numerous complaints from concerned citizens over the nature of the advertisements and their potential impact on society.

Mr Sani-Sulaiman warned business operators against using digital platforms to disseminate offensive, immoral or objectionable content to the public.

“We will not tolerate the circulation of materials that offend public decency or undermine the moral fabric of society,” he said.

The spokesman reaffirmed the board’s commitment to sanitising public spaces and online platforms through sustained monitoring and enforcement activities. He urged traditional medicine vendors and other business owners to conduct their operations in line with the law and accepted societal ethics.

Mr Sani-Sulaiman noted that the board had taken similar enforcement actions against other erring shops in recent months. He said the measures were aimed at promoting responsible advertising practices and ensuring compliance with established regulations across the state.

The spokesman added that the board would continue collaborating with relevant stakeholders to curb unethical promotional activities and protect public morality.

(NAN)