Tuesday, October 13, 2026

Laureus Sport, FAME Foundation partner on ‘Play it Dream it’ initiative

The partnership seeks to foster collaboration among women and girls through sport.

• January 27, 2023
Laureus Sport for Good and Fame Foundation logo
Laureus Sport for Good and Fame Foundation logo used to illustrate the story

The FAME Foundation has entered into a one-year partnership with Laureus Sport for Good, to achieve a common goal, using the power of sports for change under the ‘Play it Dreams it’ initiative of the organisation.

Play it Dream it Initiative is aimed at using sports as a tool for the achievement of sustainable development goals, improving access to quality and affordable education, reducing early marriage, promoting gender equality and sports participation, and contributing to the reduction in inequalities among children and young adults in Nigeria.

Laureus Sport for Good, a London-based not-for-profit and global organisation, celebrates sporting excellence and uses the power of sport to transform the lives of children and young people around the world.

The partnership will enable both organisations to take advantage of their collective strength and reach out to wider audiences, transform lives and also bring development to the people. Also, it unifies the idea of women and girls coming together through sports to better themselves and also society.

“Our focus is to advocate alongside the people, amplify their voices, and bring them closer to where they can access the relevant support, participate in their development and ultimately, sustainably exit their crises and we are elated at this partnership with Laureus Sports, and with optimism, we look forward to the outstanding growth that will be achieved by the organisations and the project beneficiaries,” says Aderonke Ogunleye-Bello, Executive Director, FAME Foundation.

The project will be reaching young children; boys and girls aged 7-17, through several activities like ‘Football for Development’ and other activities aimed at 200 displaced children that will participate in the project’s weekly and monthly sporting exercises, including mentorship and empowerment programmes.

Signed:
Inyene Idiong
Communications Officer
FAME Foundatio
n

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