Netflix moves to stop password sharing
Movie streaming platform Netflix is seeking to emplace a regime on its platform that will curtail non-authorised subscribers from accessing the platform.
A new feature is presently being tested among a small group of randomly selected subscribers. At each log in attempt, the subscriber is required to confirm ownership or proximity to the holder of the Neflix account.
A code is sent to the account holder which the subscriber is asked to provide.
“This test is designed to help ensure that people using Netflix accounts are authorised to do so,” a Netflix spokesperson told CBS MoneyWatch.
“Consumer-friendly ways to address password-sharing and protect members in the process,” he added.
The platform was designed to allow their top subscribers share accounts with at least two more people so the idea of password sharing has never been an issue.
Netflix CEO Reed Hastings said “password sharing is something you have to learn to live with” as he addressed the issue in 2016.
But the company now say this feature is created to protect their subscribers from unauthorised non-subscribers.
The multimillion streaming platform has over 200million subscribers around the world. The platform became even more popular during the lockdown.
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