Wednesday, November 11, 2026

Nigerians drank more alcohol on Xmas Day despite economic hardship: Bar Owner

“I had to keep ordering more drinks because customers kept coming in and out of my restaurant, eating and drinking,” the bar owner stated.

• December 27, 2024
Photo of Nigerians drinking at a bar (Credit: X)
Photo of Nigerians drinking at a bar (Credit: X)

In spite of the widespread outcry over economic hardship, some business owners in Bwari Area Council, Abuja, said they made huge profits during the Christmas celebrations.

In separate interviews on Friday, the business owners attributed the success to high patronage.

Bosede Bamidele, owner of a restaurant and bar, said the Christmas celebrations brought in one of her highest customer turnouts in recent times.

Ms Bamidele revealed that her usual stock of 50 crates of alcoholic drinks and 15 crates of soft drinks, which would normally last for two days, was exhausted within 24 hours during the festive period.

Ms Bamidele added, “I had to keep ordering more drinks because customers kept coming in and out of my restaurant, eating and drinking all the assorted recipes made available.

“Interestingly, in spite of the widespread complaints of economic hardship, people still found ways to unwind and have fun. I sincerely appreciate God for that because it benefitted my business.”

Similarly, Buhari Alhamdu, a tailor, also said he had worked so hard before the festivity to meet customers’ demands and had to hire more hands.

Mr Alhamdu said he sewed a “standard outfit” for at least N5,000 but increased it to N7,000 before the yuletide. He said the hike did not deter patronage.

He said although the reason for the increment was due to the cost of materials, his take-home after deductions of expenses left a smile on his face.

Praise Moses, a hairdresser, said she made more than N100,000 two days before Christmas.

Ms Moses, who said she hardly made N30,000 in a week due to low patronage, acknowledged that the festive season brought a surge in customers during the Christmas celebration.

“I always look forward to the Christmas period. No matter how the year has been, we make money during this season; there’s always patronage, no matter how people cry that there’s no money,” she stressed.

(NAN)

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

Nigerian Bar Association

States

Independence: NBA urges Nigerians to expect better future

The NBA said that ordinary Nigerians should be deriving benefit from the subsidy removal rather than hardship.

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Politics

Aides donate vehicles, motorcycles, 7,000 wrappers for Gov Idris’ re-election

Mr Idris thanked the aides, describing the donation as a remarkable demonstration of solidarity, unity and collective commitment.

UNIOSUN students

Education

UNIOSUN mandates drug tests for all students

UNIOSUN made drug tests compulsory for all returning students before the 2026/2027 academic session starts.

Captured terrorists u

States

Alleged terrorist father, son captured by troops in Sokoto

Troops of the Nigerian Army apprehended two suspected terrorists (a father and son) in Sokoto.

Rights

Over 400 hungry Osun kings, chiefs beg Gov Adeleke to pay their seven months’ salaries

“Governor Ademola Adeleke, we the kings are hungry. You are starving us, the kings and also the chiefs. Pay us our salaries; you have not paid us for seven months,” he said.

Students at Lagos State University gate

Education

NUC ‌lauds LASU for library, infrastructure upgrade

The National Universities Commission accreditation teams commended Lagos State University for its library and infrastructure.