Project Pink Blue has urged the government to increase awareness of colorectal cancer to help prevent avoidable deaths.

PPB executive director Runcie Chidebe made the call on Tuesday in Abuja during the premiere of a documentary film produced by the organisation.

The film screening coincided with a symposium marking the 2025 World Cancer Day, celebrated annually on February 4.

Mr Chidebe noted that most cancer awareness efforts focus on breast, cervical, and prostate cancers, while colorectal cancer remains largely neglected.

He stressed that Nigerians diagnosed with colorectal cancer are rarely seen or heard, unlike survivors of other forms of cancer.

“Every day, we see the faces of breast cancer survivors, but we rarely hear the stories of those who have survived colorectal cancer. To address this gap, PPB partnered with the Global Colon Cancer Association to produce Blood in My Stool, a documentary highlighting the deadly disease,” said the PPB boss.

Mr Chidebe added, “Colorectal cancer is the fourth leading cause of cancer deaths in Nigeria. Of 8,114 diagnosed cases in 2022, 5,912 patients died—over 70 per cent.

“These are not just statistics. They are parents, siblings, and breadwinners whose deaths could have been prevented with early diagnosis and treatment.”

Mr Chidebe emphasised that the film’s premiere would raise awareness and spark urgent discussions on accessible and equitable cancer care in Nigeria and Africa.

Candace Henley, director of Equity and Partnerships at the Global Colon Cancer Association, said the documentary amplifies patients’ voices. 

A survivor featured in the film, Yemisi Daodu, shared her experience, saying she sought medical help immediately after noticing blood in her stool. 

She highlighted the benefits of early detection but noted that she had to seek treatment abroad due to limited local healthcare options.

(NAN)