Shanghai saw a surge in inbound tourists in the first quarter of this year thanks to tourism market recovery and China’s efforts to facilitate cross-border travel.

According to the Shanghai Municipal Administration of Culture and Tourism, the city received over 1.27 million inbound tourists between January and March, up 249.67 per cent from the previous year.

Shanghai is a leading Chinese destination for international tourists.

As the inbound tourism market recovers, more overseas tourists throng the city’s popular scenic spots, streets, residential quarters, and even major exhibitions.

Recently, a cruise liner brought more than 2,000 tourists from countries including Germany to Shanghai, where they toured the historical buildings, learned about traditional culture, and tasted local fashion life.

The 2024 Tourism Plus Shanghai, a tourism industry expo, attracted over 5,000 exhibitors from over 30 countries and regions and logged a record high of over 15,700 overseas visitors.

In cooperation with several partners, including foreign institutions in Shanghai, overseas cultural centres, and cultural and tourism groups, Shanghai has launched a program called ‘Visit Shanghai’ to promote inbound tourism. 

(Xinhua/NAN)