Spotify, an audio streaming and media service provider, has unveiled Greasy Tunes Café, a three-week experiential pop-up, designed to celebrate the link between Nigerian food, music, and culture.

Bea Theron, experiential marketing manager for Sub-Saharan Africa at Spotify, disclosed this during the launch on Tuesday night in Lagos.

She stated that the initiative was backed by new Spotify data showing that for Nigerian Gen Z, music and food were core pillars of daily life, with Afrobeats dominating their daily listening habits.

Ms Theron added that with the café, customers could order local Nigerian meals and instantly receive a personalised Spotify playlist or podcast, curated in real-time based on their food choices.

She said that Spotify’s role was clear: to support creatives and prioritise the hyper-local storytelling essential to celebrating the people of Lagos.

Victor Okpala, artist and label partnership manager for West Africa at Spotify, said the café would serve as both a launchpad for local talent and a center for education.

He highlighted plans to spotlight diverse emerging artists, citing names like Fola and Adekunle Gold.

Mr Okpala also announced specific educational moments, including an October 11 screening of a documentary on Afro-Nigerian Afro-funk and the Eyo masquerade.

This, he stated, underscored Spotify’s commitment to Nigeria’s rich culture and musical heritage.

Music artistes also shared their thoughts on authenticity and dedication to the entertainment craft.

Folarin Odunlami, known as Fola, a rising Nigerian Afrobeats artiste, noted that success was anything but overnight, stressing that ‘background does not define the future’.

He stated that to attain success, one had to put in the work.

The event was attended by influencers, podcasters, music artistes, and fans, who set the perfect scene for the immersive new experience.

(NAN)