The Minister of Information and Culture, Lai Mohammed, says major tech giants, including Google, Facebook, Twitter, and YouTube, have shown interest in investing and exploring business opportunities in Nigeria’s digital space.

Mr Mohammed said this on Saturday in Epe, Lagos state, at the 49th Annual General Meeting (AGM) of the Association of Advertising Agencies of Nigeria (AAAN).

He said the tech giants and primary digital media platforms, which had been exploring the country’s digital media space, had been holding meetings with relevant government agencies.

Mr Mohammed said the federal government was committed to exploring all the opportunities offered by the techies to benefit the people.

The minister spoke on the theme, “The New World Order: Technology as a Game Changer”.

According to him, the realisation of the power of technology in brand communication necessitated the Ministerial Task Team on Audience Measurement System.

He said audience measurement in broadcasting would give an accountable and data-driven understanding of the impact of communication on consumer behaviour.

The minister charged relevant parties in the ministerial task team to complete the tasks in order to initiate the legislative processes necessary for the implementation of the audience measurement before the end of the present administration.

Besides audience measurement, the minister said the government had approved the implementation of other reform initiatives of the Advertising Practitioners Council of Nigeria (APCON).

He said the reform would strengthen the advertising ecosystem, encourage inclusive growth and attract investment to the industry.

In his welcome address, the President of AAAN, Steve Babaeko, commended the minister for his untiring efforts toward repositioning the advertising ecosystem in Nigeria.

The minister was accompanied to the event by APCON registrar, Olalekan Fadolapo, and the Nigerian Tourism Development Corporation director-general, Falorunso Coker. 

(NAN)