Wednesday, August 19, 2026

Twitter unveils first paid subscription service

Twitter Blue is the company’s first attempt at a subscription business model and could diversify Twitter’s revenue streams.

• June 3, 2021
Jack Dorsey and Twitter logo
Jack Dorsey and Twitter logo used to illustrate the story [Photo credit: CBS News]

Twitter announced on Thursday the launch of its first subscription service, dubbed Twitter Blue, designed for users willing to pay a monthly fee for exclusive features.

The company said Twitter Blue will be available to users in Canada and Australia respectively for $3.49 and $4.49 in local currencies per month. The company did not disclose when the service will become available to users in the U.S., Nigeria or other countries.

Twitter Blue users will get an “undo tweet” feature that allows them to set a customisable timer of up to 30 seconds to take back a tweet if it needs to be fixed. The feature is not quite an edit button, a feature often requested by users, but it will allow subscribers to preview what their tweets look like and adjust them before they’re published, Bloomberg reports.

Other features include: bookmark folders for users to organise tweets they save, a reader mode that makes it easier to read long threads, the option to customise the Twitter app icons on their phones, access to colour themes for the Twitter app, and dedicated customer support.

Twitter Blue is the company’s first attempt at a subscription business model and could diversify Twitter’s revenue streams. Advertising makes up more than 85 per cent of Twitter’s revenue, according to its first-quarter earnings report.

According to the product lead in charge of subscriptions, Sara Beykpour, the product suite is targeted at the most prolific of Twitter’s 200 million daily users, including journalists, social media managers and those who use the site as their primary news source.

“Twitter Blue is aimed at customers who are our most engaged, our most passionate super users who really want to take their experience to the next level,” said Ms Beykpour.

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Nick Kyrgios.

World

Australian Tennis star Nick Kyrgios suspended after testing positive for cocaine

Mr Kyrgios said, “I’d ask that people respect my privacy during that time, and most importantly the privacy of my family. I’m sorry. I’ll do the work and come back better.”

Pregnant women and UK emblem

Hot news Home top

Beware of fertility treatment, surrogacy, ‘miracle baby’ scams in Nigeria, UK warns citizens 

“If you’re considering fertility treatment in Nigeria, exercise caution,” it said.

Adeleke and his deputy with the certificate.

Uncategorized

Osun: INEC presents certificate of return to Gov. Adeleke, deputy

The governor called on those who contested the election against him to join him in moving the state forward.

Jason Ardy (Credit: FACEBOOK)

Heading 4

Family expresses ‘heartfelt thanks’ as GoFundMe for Cambridge’s youngest Black professor’s funeral hits over £200,000

The family stated, “We have been touched by the messages of love, condolences and acts of kindness during what is a deeply painful time for our family.”

Chidimma Adetshina

Diaspora

South African court adjourns ruling in ex-Miss Universe Nigeria Chidimma Adetshina deportation case until 2027

“We should not allow zenophobia and misinformation to determine how people are going to be treated. We should always be guided by the spirit of Ubuntu,” Miss Adetshina stated.