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Valentine’s Day: Cloth sellers decry low patronage

Dealers who spoke with journalists on Friday said most red clothing collections stocked for the season had not been sold out.

• February 14, 2025
Red clothing
Red clothing

Some clothes dealers in New Nyanya and New Karu, Nasarawa State, have decried the low patronage of red clothes despite Valentine’s Day celebrations.

Dealers who spoke with journalists on Friday said most red clothing collections stocked for the season had not been sold out.

According to them, the 2024 Valentine was much better than this year’s patronage.

Chimso Ike, a shop owner at New Nyanya, said there was no rush for red clothes this year, attributing the development to the hardship in the country.

” This year, Valentine’s Day is different from other years; the patronage is not as encouraging compared to two to three years back when we had to restock fast to meet the demands,” he said.

A boutique owner, Portia Emmanuel, said selling red outfits has been discouraging; customers are not rushing to get red outfits as usual.

” I will not deny that we are not selling, but not as it used to be in the past years when you see lovers trooping to a boutique to request a red dress.

“Celebration of the love season has to go with red clothes in order to make the day beautiful and colourful,” she said.

Gift Ibegbulem, who went out with her lover to Family Kitchen in New Nyanya, said wearing red outfits signifies love.

” We are here to celebrate love, which is the reason why we are wearing red. Red is a wonderful colour that connotes many things,” she said.

Honour Godwin said Valentine’s Day is about love, adding that couples who choose to ignite the fire of love use the occasion to do so.

According to him, many people do not understand its origin; most people, especially young ones, abuse the day.

“It is a season when couples and aspiring ones express their love for each other through the exchange of gifts, dining together at eateries and restaurants,” he said.

Valentine’s Day is celebrated every February 14 worldwide; it is seen as a day to share love among friends, relations and lovers.

(NAN)

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