Walt Disney strikes deal to allow TikTok creators feature on Disney+
The Walt Disney Company and TikTok have struck a “first-of-its-kind global deal” that will allow TikTok creators to share short-form videos using characters and scenes from Disney movies.
The videos, which will be in vertical format, will be shown in the Verts tab on Disney+, to appeal to a younger audience, according to a statement issued on Wednesday. The pilot programme will begin in the U.S. in the coming months before expanding to other countries.
“The best storytellers are fans first,” Asad Ayaz, chief marketing and brand officer of The Walt Disney Company, said. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”
TikTok’s head of entertainment, Dawn Young, said creators extend the life of films, implying that they would keep conversations centred on Disney+ shows.
“Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share,” said Mr Young. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”
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