Tuesday, July 14, 2026

What are the most popular welcome offers at online bookmakers?

Platforms that use this offer reward you with a return of your stake when your first bet loses.

• April 1, 2025

The Nigerian betting industry is among the fastest growing in the world. And one of the ways top bookmakers have responded to the ever-increasing consumer base is through their reward system, particularly their welcome offers. These welcome offers aim to provide each customer with extra value when betting on these platforms. Read along as we unpack the most popular welcome offers and what they offer you as a bettor.

Popular welcome offers at Nigerian sportsbooks

While researching online bookmakers, we noticed the top sites have similar welcome bonus formats. Each sportsbook curates its own unique offer, but they tend to fall within these three categories:

Deposit bonus

By far the most popular welcome offer, the deposit bonus is adopted by almost all top bookies on the market. This rewards you based on your initial deposit. The most common deposit bonus is the 100% deposit bonus, which lets you bet with double your starting bankroll. Other deposit bonuses include 50%, 200%, 300%, 400% and 500%. Very few sites offer 300%, 400%, or 500% deposit bonus offers, and when you do come across one, be sure to check the wager requirements to be certain it is feasible.

Bonus bets

Another very popular welcome offer you will find among top bookies is the bonus bet, also known as free bets. As a new customer, you can activate bonus bets on your account when you deposit a certain amount and place qualifying bets that are successfully settled. bet365 is a prime example, as they offer new customers up to £50 for a £10 qualifying bet. You can claim your free bet on cheekypunter.com by clicking through the link to sign up at bet365 or any other recommended free bet bookies.

Bet refund

Platforms that use this offer reward you with a return of your stake when your first bet loses. This offer is less common than others, but top sites such as Paddy Power offer bet refunds of up to £20 on your first loss as a new customer. A bet refund is similar to a bonus bet. The only difference is that you can only receive this one if your first bet loses. It’s also called a second chance bet.

Maximising your welcome offer – understand the t&cs

Welcome offers are meant to give you more value and top up your betting funds when you register with a new sportsbook. However, in order to fully utilise this bonus offer and boost your betting experience, you need to understand that these offers all come with terms and conditions that you must fulfill before you can withdraw any winnings they generate. Standard T&Cs include a wagering requirement, odds level, deposit method, time limit/validity, eligible sports, and more. So before making use of that welcome offer, ensure you’re up to speed with the terms of usage.

These are the most common kinds of welcome offers you’ll come across when betting with different bookmakers. Whether it is the deposit bonus, bonus bets or bet refunds, they’re all great ways to improve your betting adventure. And since these bonuses provide more funds for you to bet with, they increase your chances of winning.

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Nigerian students on campus

NationWide

Coping Strategies: How Nigerian students bet, skip classes, work side jobs to survive in school

“The second semester is usually the longest and is always difficult for students to cope with,” said a student at Veritas University.

Owoade Mathew

States

Ibadan: Kidnapped Oyo headmaster freed, police say

Mr Owoade, headmaster of Nomadic Basic School, Ogodu, Igbojaye, was kidnapped by gunmen while working on his farm at about 5:00 p.m. on Saturday.

NationWide

UN advocates stronger cooperation framework with Nigeria to drive growth

Mr Fall stressed the need to strengthen the UN-Nigeria cooperation framework to bolster national growth.

Agriculture

Nigeria, Brazil deepen partnership on agriculture, livestock development

Mr Shettima said both countries will roll out bilateral partnerships in agriculture and livestock under the initiative.

Troops

Heading 1

Troops detain terrorists’ logistics suppliers, recover weapons in southern Kaduna

Mr Oteh disclosed that the suspects were intercepted and subsequently arrested by troops while travelling from Plateau to Niger State.

APC LOGO

Heading 2

Primaries Fallout: APC chairman advises aggrieved aspirants to accept defeat

Mr Bello urged those who couldn’t make it in the just-concluded APC primaries to emulate the speaker by accepting the outcome.