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ARCON bans foreign models, voice-over artists in Nigerian adverts

The Advertising Regulatory Council of Nigeria (ARCON) has banned the use of foreign models and voice-over artists in the advertising media.

• August 22, 2022
Advertising Regulatory Council of Nigeria (ARCON)
Advertising Regulatory Council of Nigeria (ARCON) [Photo Credit: Brand Communicator]

The Advertising Regulatory Council of Nigeria (ARCON) has banned the use of foreign models and voice-over artists in the advertising media.

 “All advertising, advertisements and marketing communications materials are to make use of only Nigerian models and voice-over artists,” Olalekan Fadolapo, the director-general of ARCON, said in a statement.

Mr Fadolapo said the ban was in line with the federal government’s policy of developing local content, inclusive economic growth and the need to take necessary steps and actions to grow the Nigerian advertising industry.

The director-general said the ban, which will take effect from October 1, is in tandem with ARCON’s Act No.23 of 2022.

However, he said, “Ongoing campaigns are permitted to run out their terms. However, subsequent applications for revalidation for continued exposures of such materials will not be granted by the Advertising Standards Panel (ASP).”

He added, “Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note.” 


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