Crypto trading giant, Binance’s direct stocks product surpassed $1 billion after its June 1 launch, generating about $3 billion in trade volume in its first month.

The crypto giant disclosed this in a blog post on Wednesday. It said, “In the first 30 days after launch, a period that included 22 trading days, users acquired more than $1 billion of U.S. equities on Binance and generated close to $3 billion in total trading volume.”

Launched on June 1, the Binance product gives eligible users access to more than 7,000 U.S. stocks and ETFs in the same app used for crypto trading.

Binance’s Head of Spot and Derivatives Business, Shunyet Jan, said the figures reflect demand constrained by barriers such as brokerage account requirements, bank wires, and minimum balances.

According to Binance, research estimated that there are about 700m brokerage accounts globally, implying roughly 11 per cent of adults worldwide have access to stock markets. It noted that U.S. equities represent roughly half of global stock market capitalisation, yet foreign investors hold only around 18 per cent of that market. 

It added, “Roughly 73% of Binance’s stockholders using direct stocks come from emerging markets, which it described as regions historically underserved by traditional brokerages. 

“About 1 in 7 visitors to Binance’s stock trading page registered an account, and nearly 90% of those new sign-ups placed a trade. In terms of allocations, the technology sector accounted for roughly 71% of direct stock holdings, with semiconductors representing around 48% of the allocation and trading at roughly 23 times the volume of other sectors.”

Binance said its direct stocks are on pace to exceed $10 billion by the end of 2026 based on current growth.

Citing a Binance Research on projection by 2031, the exchange said crypto exchanges could channel $2 trillion in incremental capital into global equity markets and bring 300 million new investors into the asset class.