European football governing body UEFA said its 55 member nations have agreed to boycott subsequent FIFA tournaments unless the body withdraws its proposal to sell stake in the World Cup to private investors.

The decision was made at a meeting on Thursday involving UEFA members, days after FIFA confirmed that it was exploring a proposal that will “invite third parties to make minority, non-controlling investments” in a new subsidiary–FIFA Forward Enterprise (FFE) – to “consolidate” its commercial and event operations.

If approved, FIFA noted that Thrive Eternal, owned by Joshua Kushner, the brother of U.S. President Donald Trump’s son-in-law Jared, is expected to lead the proposed investor group for FFE.

In opposition to the proposal, UEFA described the plan as irresponsible, noting that bringing external entities into football would change the sport forever. The organisation said it would not participate in competitions organised by FIFA until President Gianni Infantino retracts the proposal. 

The full statement by UEFA read, “UEFA and its 55 member associations stand as one. We unanimously and unequivocally reject FIFA’s proposal to transfer ownership interests in the World Cup and other FIFA competitions to private investors. The World Cup cannot be treated as an investment product. It is one of football’s greatest sporting legacies. It has been built over generations by players, national teams and supporters across every continent. No part of it should ever be surrendered to private investors. The World Cup is not for sale. 

“It is both irresponsible and indefensible that a proposal of such significance for football was conceived in secret and brought to the brink of approval without any meaningful consultation with those entrusted with stewarding the game. This is not merely a profound failure of leadership, but an abdication of FIFA’s duty as the custodian of world football. National associations around the world are now presented with an ultimatum: accept the irreversible capture of football’s greatest competitions or bear the consequences. 

“This is not a “democratic decision,” but governance by intimidation –an act of coercion unworthy of an institution entrusted with the stewardship of the global game.  But our opposition goes far beyond process. The moment external investors acquire ownership interests in FIFA competitions, football changes forever. Commercial return becomes a permanent obligation. Investor expectations become a daily pressure. 

“From that moment onwards, every decision on the international calendar, every decision on competition formats and every decision shaping the future of football is no longer driven by what best serves the game, but by what best serves shareholders. This model has no place in world football. Football’s future cannot be dictated by the expectations of those whose first duty is to maximise financial return. Nor can the interests of national associations, leagues, clubs, players and supporters become subordinate to investor returns. Football cannot mortgage its future for financial gain. 

“Europe’s position is clear. We will never lend this model our legitimacy. No one has the moral authority to sell what they merely hold in trust for the next generation. As a result of today’s discussion, no UEFA national teams will participate in any FIFA competition for so long as these proposals remain alive, unless this proposal has been abandoned in its entirety and binding assurances have been given that FIFA will never again open its governance or competitions to private ownership. Nobody should be in any doubt: UEFA and its national associations will oppose these plans with absolute determination. There are moments when institutions are judged not by what they are prepared to accept, but by what they refuse to compromise. This is one of those moments. Some things are simply too important to sell.”

It added that FIFA World Cup belongs to football and always would, noting that so long as Europe has a voice, it would never be for sale.