Puerto Rican singer and superstar Benito Antonio Martínez Ocasio, popularly known as Bad Bunny, has become one of the most dominant figures in global music and now at the peak moment of his career.

From smashing streaming records to Grammy recognition and an upcoming Super Bowl halftime show, the 31-year-old rapper’s rise shows a shift in how global audiences consume pop music.

Here are ten things to know about the rapper: 

1. He is Spotify’s most-streamed artist in the world 

Spotify year-end wrapped data confirmed Bad Bunny was the most streamed artiste in the world for 2025 with roughly 19.8 billion streams, overtaking Taylor Swift and reclaiming the number one position. 

2. He has topped Spotify globally four times 

Bad Bunny has now finished as Spotify’s most-streamed global artist in 2020, 2021, 2022 and 2025, an unprecedented run for a Spanish-language act. 

The achievement shows how Latin music has moved from niche markets into the centre of global pop consumption.

3. He is now a Grammy contender in major categories

Bad Bunny earned five nominations at the 2026 Grammy Awards, including major categories  of influence within the Recording Academy. 

He also picked up four nominations as a Spanish-language artiste, reflecting a shift in how non-English music is recognised at the Grammys.

4. He is already a decorated Grammy winner

Before the 2026 nominations, Bad Bunny had already won three Grammy Awards, alongside multiple Latin Grammy trophies. 

His consistent recognition has placed him among the most awarded Latin artistes of his generation.

5. His stage name comes from a childhood photo

The name “Bad Bunny” was inspired by a childhood photograph of Martínez dressed as a rabbit, squeezing his face. 

The image became a personal symbol, playful, ironic and later approach to music and fame.

6. He once sold at a supermarket before music changed his life

In  2020, Bad Bunny had an interview with the magazine GQ, where revealed he briefly worked at a local supermarket, bagging groceries after dropping out of university. 

The experience has since become part of his origin story, as he said it’s a reminder of how quickly his life transformed once his music began circulating on SoundCloud.

7. His 2025 album dominated the year

His latest album, Debí Tirar Más Fotos, was named Spotify’s global top album of 2025, driving massive streaming numbers.

The album mixed reggaeton and connected with listeners worldwide, despite being mostly in Spanish.

8. He will headline the 2026 Super Bowl halftime show

The NFL confirmed Bad Bunny as the headliner for the Apple Music Super Bowl LX Halftime Show on February 8, one week after the Grammys, at Levi’s Stadium in Santa Clara, California. 

The Super Bowl halftime show is one of the most watched musical performances in the world, drawing a global television audience of more than 100 million viewers annually. 

Held during the championship game of the U.S. National Football League, the performance has featured some of the biggest names in music history like Micheal Jackson, Beyonce and Rihanna. 

Bad Bunny’s selection as the 2026 headliner places him on a rare global stage

The booking is widely viewed as a milestone in representation, marking one of the few times a Latin music star has headlined the show without sharing the stage with other major acts.

9. He became the first Latin artiste to front Rolling Stone solo

Bad Bunny made history in 2020 as the first Latin artiste to appear solo on the cover of Rolling Stone. 

He returned to the magazine’s cover in 2023.

Rolling Stone is one of the most influential music and pop culture magazines in the world, known for featuring top artists, interviews, and coverage of major trends in entertainment. 

Appearing on its cover is considered a milestone in an artiste’s career.

10. He has crossed into film and professional wrestling

Beyond music, Bad Bunny has expanded into acting and sports entertainment, appearing in Hollywood films like Bullet Train and Cassandro and making multiple appearances in World Wrestling Entertainment (WWE)

His crossover into film and wrestling has helped introduce him to audiences outside the music industry.

In 2022, he became the first non English language artiste to win MTV’s Artiste of the Year, and in 2020, he became the first Latin artiste to appear solo on the cover of Rolling Stone, returning again in 2023.

He made his ringy debut at WWE’s WrestleMania in 2021, teaming with fellow Puerto Rican Damian Priest to defeat The Miz and John Morrison in front of a huge crowd. 

In WWE’s Royal Rumble match in 2022, he even competed against established wrestlers, lasting several minutes and eliminating opponents. 

In 2023, he headlined WWE Backlash in Puerto Rico, winning a brutal “San Juan Street Fight” against Priest.

Bad Bunny rose from a Puerto Rican church choir at age 13.

His success has helped redefine what mainstream stardom looks like, demonstrating that global influence is no longer dependent on language, geography, or tradition.