MultiChoice has announced plans to discontinue its streaming platform, Showmax, highlighting the need to review its strategy amid growing competition in the streaming industry.

This decision followed Canal+’s acquisition of Multichoice in September 2025.

In an email sent to subscribers on Thursday, the company said the decision followed a review by the Showmax board.

“We’re writing to inform you of an important update regarding Showmax. Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the notice stated.

MultiChoice said the move shows its intention to strengthen its broader digital offering and ensure “long-term sustainability in an increasingly competitive streaming environment”.

MultiChoice added, “Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time.

“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes.”

It said streaming remained central to its long-term strategy, and that it would “continue to invest in premium content, technology innovation and partnerships” to deliver the best possible entertainment experience to its customers.

Showmax, created by MultiChoice, started in 2015 as a subscription-based streaming service aimed mostly at African audiences.