The Nigeria Premier Football League has urged football clubs to develop and maintain comprehensive data records to drive marketing and media strategies aimed at improving revenue generation.

The NPFL CEO, Davidson Owumi, made the call on Wednesday in Enugu at the NPFL-AFRINVEST Seminar on Marketing, Investment, Brand Merchandising and Media.

Mr Owumi said clubs should establish functional websites containing detailed information on players, coaches, club history, performance statistics, match highlights and other relevant records to boost their visibility.

He said the NPFL was working towards making clubs commercially viable and less dependent on financial support from state governments.

“Good visibility and marketing on social media, mainstream media and other online platforms, well-packaged, will do a lot to sell a club and its branded articles,” he said.

Mr Owumi cited the partnership between Rangers International FC and AFRINVEST, which began in 2023, as an example of how strategic collaboration could improve a club’s financial fortunes.

He said clubs without functional and innovative marketing and media departments would struggle to survive.

The NPFL official urged participants at the seminar to apply the knowledge gained and embrace creativity in promoting their clubs.

Also speaking, the manager of AFRINVEST’s Enugu office, Emmanuel Eleojo, congratulated the NPFL and clubs on the successful completion of the 2025/2026 season.

Mr Eleojo said AFRINVEST remained committed to providing financial solutions that would strengthen football development in Nigeria.

He urged clubs to leverage investment opportunities to expand their operations and unlock the commercial potential of football.

“With good investment, players and coaches can focus on their responsibilities, knowing the club has the financial capacity to execute its programmes each season,” he said.

In his remarks, the general manager of Rangers International FC, Amobi Ezeaku, commended the NPFL and AFRINVEST for organising the seminar.

Mr Ezeaku also appreciated AFRINVEST for partnering with Rangers International FC, saying the collaboration yielded positive results for both organisations.

Presenting a paper titled, ‘Monetising NPFL Clubs Through Marketing, Sponsorship and Brand Investment’, George Isitua-Onukwu said many potential sponsors remained hesitant because clubs could not guarantee consistent visibility and quality content.

Mr Isitua-Onukwu urged clubs to adopt structured branding and marketing strategies, including a 12-month commercial calendar with clearly defined deadlines, sponsorship renewals, briefs and performance reviews.

According to him, supporters identify more strongly with clubs that represent values and aspirations they can relate to.

(NAN)