Wednesday, January 19, 2022

Philippine: Google to ban political adverts in 2022

Technology giant Google on Wednesday announced it would not accept political advertisements on all its platforms.

• December 1, 2021
Google Hq
Google Hq

Technology giant Google on Wednesday announced it would not accept political advertisements on all its platforms.

It said political advertisements related to next year’s elections in the Philippines to choose a successor for President Rodrigo Duterte would not be condoned.

“In connection with the 2022 Philippine national and local elections, election advertisements will not be allowed to run in the Philippines from February 8 to May 9, 2022,’’ the company said in an update on its political content policy.

It added, “Election advertisements are ads that promote or oppose any political party or the candidacy of any person or party for public office.”

February 8 is the official start of the campaign for national positions, while campaigning for local posts kick off on March 25, the Philippines’ Commission on Elections (Comelec) said.

Filipinos will vote for a president, vice president, half of the 24 member Senate, more than 200 members of the House of Representatives, and thousands of local government officials on May 9.

In a statement, Comelec said, “Google will not accept election advertisements in the Philippines that are purchased through Google Ads, Display and Video 360, and shopping platforms that advertisers intend to place on Google, YouTube, and partner properties.”

“Google will instead focus its efforts and resources on upcoming election-related initiatives which aim to help people access useful and accurate information via product features and media literacy programmes,” it added. “The messages should also encourage participation in the voting process and help protect the integrity of the elections.”

Google has banned political adverts on its platform before, including in Canada’s federal election in 2019 and before an election in Singapore in 2020. 


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