Sunday, August 14, 2022

Twitter, Facebook, others to invest in Nigeria’s digital space: Lai Mohammed

Lai Mohammed said Google, Facebook, Twitter and YouTube had been holding meetings with relevant government agencies.

• July 23, 2022
Lai Mohammed
Minister of information and culture, Lai Mohammed (Photo Credit: Twitter)

The Minister of Information and Culture, Lai Mohammed, says major tech giants, including Google, Facebook, Twitter, and YouTube, have shown interest in investing and exploring business opportunities in Nigeria’s digital space.

Mr Mohammed said this on Saturday in Epe, Lagos state, at the 49th Annual General Meeting (AGM) of the Association of Advertising Agencies of Nigeria (AAAN).

He said the tech giants and primary digital media platforms, which had been exploring the country’s digital media space, had been holding meetings with relevant government agencies.

Mr Mohammed said the federal government was committed to exploring all the opportunities offered by the techies to benefit the people.

The minister spoke on the theme, “The New World Order: Technology as a Game Changer”.

According to him, the realisation of the power of technology in brand communication necessitated the Ministerial Task Team on Audience Measurement System.

He said audience measurement in broadcasting would give an accountable and data-driven understanding of the impact of communication on consumer behaviour.

The minister charged relevant parties in the ministerial task team to complete the tasks in order to initiate the legislative processes necessary for the implementation of the audience measurement before the end of the present administration.

Besides audience measurement, the minister said the government had approved the implementation of other reform initiatives of the Advertising Practitioners Council of Nigeria (APCON).

He said the reform would strengthen the advertising ecosystem, encourage inclusive growth and attract investment to the industry.

In his welcome address, the President of AAAN, Steve Babaeko, commended the minister for his untiring efforts toward repositioning the advertising ecosystem in Nigeria.

The minister was accompanied to the event by APCON registrar, Olalekan Fadolapo, and the Nigerian Tourism Development Corporation director-general, Falorunso Coker. 


We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

President Muhammadu Buhari, Goodluck Jonathan, Peter Obi, Umaru Yar'Adua and Olusegun Obasanjo


Buhari, Jonathan, Yar’Adua, Obasanjo wasted $500 million, impoverished Nigerians: Peter Obi

“If Nigeria had spent five per cent of the money borrowed so far on entrepreneurs and power generation, the country would compete with advanced countries,” reasoned Mr Obi.

Former Nigerian President, Goodluck Jonathan

Heading 1

Nigerian political leaders practise ‘bread and butter’ politics: Jonathan

“We must shift away from the politics of bread and butter and ensure that we do not elect leaders that will buy our conscience today and mortgage the future of our children.”

Vice President Yemi Osinbajo


The secret diary of Vice President Yemi Osinbajo

If Buhari had supported me, I would have been the presidential candidate of the APC.

Bayelsa State governor, Douye Diri


Gov. Diri warns cultural terrorism threatening Ijaws’ language, identity

“We are suffering from what is called environmental terrorism, mainly caused by the oil companies. But there is another terrorism that is threatening us is cultural terrorism.”

NCDC DG, Ifedayo Adetifa and NCDC


NCDC inaugurates biological lab to fight emerging diseases

“It will inform public health decision-making and facilitate the development of diagnostics, therapeutics, and vaccines,” said the NCDC director-general.

OPC and Fulani herdsmen

Heading 2

Cow caused OPC, Fulani herdsmen clash in Kwara, four dead: Police

A cow led by a Fulani herder broke the side mirror of OPC’s vehicle, and violence ensued, said the police.