Monday, August 8, 2022

YouTube picks Joeboy, Black Sherif for 2022 Foundry Class 

Nigeria’s Joeboy and Ghana’s Black Sherif are two out of 30 artists from 15 countries for this year’s Foundry Class.

• July 26, 2022
Joeboy and Black Sherif
Joeboy and Black Sherif

YouTube Music says it has picked Joeboy and Black Sherif out of 30 artists from 15 countries for this year’s Foundry Class.

YouTube Artist Partnerships Lead, Naomi Zeichner, said in a statement on Tuesday that the class featured artists from different genres.

Joeboy and Black Sheriff represent Nigeria and Ghana respectively at the class.

Zeichner said the programme, aimed at assisting artists build sustainable careers on their own, was created in 2015 and had so far supported 250 independent artists.

She said that Foundry artists were recognised for their storytelling, innovative approach to music and viewed as the next generation entertainers.

“It is no small task to be an artist in 2022, working to find stability, fulfilment, and fans. Foundry Class celebrates the courage of independent artists and the communities that surround them,” she said.

According to her, the 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next generation global music stars, adding that the programme would ensure the artists had a successful music career.

SSA YouTube Music Lead, Addy Awofisayo, said that YouTube believed that lowering the barrier to entry would unlock the opportunities for music artists to create and connect with a global audience.

Awofisayo said Foundry would assist the artists in navigating a new increasingly digital industry to connect with fans and generate revenue.

She said that Foundry was designed for independent artists, who had a vision for their own success and to help them navigate the demands of today’s music industry.

According  to her, YouTube provides partner strategy support, marketing promotion, and seed funding for content development that can be used for video creation formats.

The 15 countries represented at the Foundry Class 2022 are the United States, Germany, Brazil, South Korea, Ghana, Nigeria, Mexico, Australia, United Kingdom, Colombia, France, Japan, India, Canada, Netherlands.


We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

Yohanna Margif


Labour Party’s Yohanna Margif arrested for fraud: Police 

The police said Mr Margif was arrested for issuing dud cheque to a business partner.

Sanusi Lamido Sanusi

Heading 3

There’ll be no Nigeria for youths if they don’t speak up: Sanusi Lamido

“Ask questions, clarify issues, don’t sweep issues under the carpet.”

Ese Brume

Hot news Home top

#CWG2022: Ese Brume breaks Commonwealth Games record with gold win

She leapt 7.00 metres to set the record, after doing a no jump, 6.99 metres, 6.81 metres, 6.99 metres and 6.96 metres in her earlier jumps.

Governor Babajide Sanwo-Olu at Red Line Train Project


Lagos Red Line train to begin operations in January: Sanwo-Olu

Mr Sanwo-Olu said this while addressing journalists, after the inspection of the Red Line Train Project at Agege, Ikeja, Mushin and Ebute Meta areas of the state.


Tinubu’s Fulani group condemns killings, insecurity

The scribe said that leaders and members of AMFON were solidly behind Mr Tinubu to actualise his ambition to become Nigeria’s next president in 2023.

SP Benjamin Hundeyin


Police eliminate ‘Foreigner’, ‘Kiki’: armed robbers terrorising Lagosians

“The daredevil robbers engaged operatives of Area B Apapa in a gun duel in a bid to escape arrest.”