The Chief Operating Officer of Dentsu Agyle Nigeria, Marian Ogaziechi, has said the firm plans to empower female students of the University of Lagos, in the spirit of the 2024 International Women’s Day celebration.

The firm is an integrated marketing, media buying/investment, entertainment and production agency.

Ms Ogaziechi, in a statement to commemorate the IWD in Lagos on Friday, said the firm would empower female students in the university with a business masterclass and symposium.

She said that selected female students would also be supported with a N2 million business grant at the seminar, holding on April 12 at the university.

Ms Ogaziechi gave the symposium’s theme as “Women leading change: Empowering the next generation of marketing and creative mavericks.’’

According to her, it is part of the company’s corporate social responsibility aimed at empowering female undergraduate and postgraduate students in mass communication, creative arts, and others interested in marketing communications.

“This masterclass aims to inspire and equip the next generation of female marketing leaders by providing them with valuable industry knowledge and fostering their professional growth.

“We are passionate about investing in the future of our industry. This masterclass is an opportunity for us to share our expertise and empower young female minds with the knowledge and skills they need to thrive in the ever-evolving world of marketing and communications,” she said.

Similarly, the Project Manager, Ifeoma Uzor, said that attendees would gain insights from accomplished female leaders, exploring topical and self-development topics.

Ms Uzor said erudite and experienced speakers would explore topics centred on breaking navigating gender stereotypes and fostering self-belief in the workplace and crafting a strong professional identity.

According to her, the areas are needed while building a successful career path, developing essential skills and strategies to excel in the marketing and advertising industry.

She said it was helpful in building connections with industry professionals and gaining valuable guidance from female leaders.

Ms Uzor, who doubles as the media buying deputy manager at D’Agyle, said, “On International Women’s Day, we are committed to empowering and uplifting the next generation of female leaders in marketing and advertising. This masterclass is a testament to our dedication to fostering diversity and inclusion within our industry.

“We believe that by providing young women with the necessary tools and support, we can help them achieve their full potential and break barriers in their chosen fields.”

Also, the Project Mobilisation Officer, Oladunni Akinola, said that Dentsu Agyle would also be interested in giving internship opportunities to outstanding students.

Ms Akinola stated. “We want to help female students excel and give them the opportunities to be leaders in the industry. The masterclass is open to university students from all disciplines with an interest in marketing, communications, and business.’’

(NAN)