The American streaming giant Netflix has raised its subscription rates by 21.43 per cent, marking the third hike for Nigerian households since 2024.

This is the platform’s first price increase in 2025, announced on Tuesday, June 4, following two previous hikes within just three months last year. According to Netflix, all subscription tiers have been affected.

The Premium Plan, which allows Ultra HD streaming and supports up to four screens at once, has jumped from ₦7,000 to ₦8,500 a 21.43% increase.

The Standard Plan, offering HD quality and viewing on two devices, now costs ₦6,500, up from ₦5,500 an 18% rise.

The Basic Plan, limited to one screen in standard definition, has increased from ₦3,500 to ₦4,000 a 14% jump.

Even the Mobile Plan, which works only on smartphones and tablets, has gone up from ₦2,200 to ₦2,500.

Netflix last adjusted prices in April 2024 as part of a broader global pricing review aimed at boosting revenue and supporting its growing investment and licenses in content and platform features.

“As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements,” the company said in a note to shareholders. “This helps drive the positive flywheel of additional investment to further improve and grow our service.”

While the hike is part of Netflix’s global revenue push, in Nigeria’s case, it also reflects the country’s economic instability including inflation, rising taxes, and the weakening naira. 

This puts the company in line with other global brands such as Microsoft, MultiChoice (DSTV, GOtv), and others that had raised prices in response to rising operating costs and currency devaluation.