Monday, July 20, 2026

Tinubu eyes $100 billion in creative economy, promises two million jobs

She said the development of policy and regulatory frameworks are part of plans for the advancement of the sectors.

• December 6, 2024
Minister of Arts, Culture and the Creative Economy, Hannatu Musawa
Minister of Arts, Culture and the Creative Economy, Hannatu Musawa

The federal government is committed to its plan to generate 100 billion dollars from Nigeria’s creative economy.

Hannatu Musawa, minister of art, culture, tourism and creative economy, also said that the government was committed to the creation and sustenance of two million jobs in the sector.

She stated this at the launch of a project to advance evidence-based policies to support policy making to enhance the contribution of creative sectors and industries to sustainable development in Abuja.

The project was supported by the European Union (EU) and the United Nations Education, Scientific and Cultural Organisation (UNESCO).

According to the minister, the cultural, creative and tourism sectors are a critical component of our national economy and remain a significant player in our national development.

Ms Musawa, represented by Roshan Nanayakkara, special assistant on monitoring, evaluation and heritage, said it was also President Bola Tinubu’s Priority No. 7, tagged: “Accelerate Diversification Through Industrialisation, Digitisation, Creative Arts, Manufacturing & Innovation.”

“The prioritisation of the sectors are reflected in the presidential decision to create a sector specific Ministry of Art, Culture, Tourism and Creative Economy to enable and develop the sectors for the increase of sectoral GDP contribution by generating $100 Billion and the creation and sustenance of 2 million jobs.

“For this goal to be achieved, our first step is to enable the industry for rapid development through key initiatives outlined in our 8-Point Plan.

“Key amongst the components of this plan is the development of policy and regulatory frameworks for the advancement of the sectors.

“This is significantly reflected in our efforts to ensure the development, review and launch of three separate policies in one year.

“These policies include the National Intellectual Property Policy and Strategy (NIPPS); the National Cultural Policy and the National Tourism Policy,” she said.

She said these key policy frameworks would aim to support their relevant industries by ensuring alignment in objectives, enabling regulations, and adequate government support for the industry.

“Let me assure you, President Bola Ahmed Tinubu, GCFR, is focused on ensuring sustained partnerships for national development.

”The president is also keen on creating the right framework that encourages ease of doing business, serves the public interest and helps us attract investment into the cultural, creative and tourism sectors of the economy,” she said.

Abdourahamane Diallo, the head of office, UNESCO Abuja regional office, said the EU-UNESCO project was an initiative implemented by UNESCO to support the government, through the ministry, to develop the frameworks for cultural sectors.

According to him, it is about the culture, and policy; it is about capacity building of state actors, agencies in the areas of culture and it is also providing a platform for international cooperation in the area of culture and cultural policy.

Gautier Mignot, the Ambassador, EU Delegation to Nigeria and ECOWAS, said the project was to strengthen the creative industry and its contribution to sustainable development in the country.

(NAN)

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

farmers

Agriculture

FG tasks ECOWAS on leveraging financing strategies for agroecology

The federal government has urged stakeholders in the agriculture and finance sectors in the West Africa region to leverage financing strategies to enhance agroecology practices

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Jimoh Yisawu

Anti-Corruption

Alleged Money Laundering: EFCC arraigns Warri Refinery’s former MD

EFCC on Monday arraigned Jimoh Yisawu, former managing director of the Warri Refining and Petrochemical Company, on money-laundering charges.

Shooting range

States

NDA cautions public as shooting exercise begins in Kaduna

NDA has begun a five-day shooting exercise in Kaduna for cadets, urging residents around the Afaka Range to avoid the stipulated areas for safety.

Maiduguri

Nigerian military says Sudanese, Ghanaian nabbed during terrorists’ raid in Borno

The military said the troops arrested Mr Fashir, who is suspected of being a terrorist fighter and collaborator.

Oyinkansola Badejo-Okusanya

Politics

Group hails Badejo-Okusanya’s emergence as NBA president

Women in Business and Politics congratulated Oyinkansola Badejo-Okusanya on her election as NBA president, stating that her emergence marks a milestone for women’s leadership.

Olayemi Cardoso

Economy

CBN faces growth-inflation dilemma as MPC meets amid calls to hold or cut rates

Most economists expect the MPC to leave the MPR, the benchmark interest rate, unchanged at 26.5 per cent when it announces its decision on Tuesday.

Canadian immigration officials

Diaspora

Canada warns Nigerians, other nationals against immigration scammers

Immigration, Refugees and Citizenship Canada (IRCC) issued a scam alert on Sunday, warning the public against paying “fees for a chance to be sponsored”.