Thursday, April 25, 2024

Elon Musk’s SpaceX buys advertising campaign on Twitter for Starlink

This move comes as multiple advertisers fled Twitter after Mr Musk’s $44 billion takeover.

• November 14, 2022
Elon Musk
Elon Musk [Credit: NDTV]

Aerospace company SpaceX has bought an advertising package on Twitter for its satellite internet service Starlink.

Elon Musk, who owns both companies, said on Monday that the campaign would promote the SpaceX-owned and operated satellite internet service Starlink in Spain and Australia.

“SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google,” Mr Musk tweeted on Monday.

The advertising campaign is slated to run in Australia first, then in Spain.

This move comes as multiple advertisers fled Twitter after Mr Musk’s $44 billion takeover.

The Verge reported, citing an internal memo, that Omnicom Media Group cited “potential serious implications” for brands still present on Twitter. Omnicom Media represents brands such as Apple, Mercedes-Benz, and McDonald’s. 

Companies like General Motors, Audi, Volkswagen, General Mills, Pfizer, and United Airlines halted their ad campaigns on Twitter amid the flurry of changes implemented by Mr Musk. This includes firing Twitter’s top executives, conducting mass layoffs of approximately half its workforce and 80 per cent of its contractors, and selling blue tick verification badges.

Last week, Mr Musk rolled out the now-suspended paid subscriber badges on Twitter, charging a monthly fee of $8. Imposters then used the paid-for blue check marks to impersonate brands, politicians and celebrities.

We have recently deactivated our website's comment provider in favour of other channels of distribution and commentary. We encourage you to join the conversation on our stories via our Facebook, Twitter and other social media pages.

More from Peoples Gazette

Katsina State

Politics

Katsina youths pledge to deliver over 2 million votes to Atiku

“Katsina State is Atiku’s political base because it is his second home.”

Heavy rainfall Kenya

Africa

Heavy rains, landslides kill dozens in Tanzania, Kenya 

Mr Majaliwa, who disclosed Thursday, added that 236 had also been injured in the flood. 

Fuel queue at NNPC filling station [Credit: ThankGod Sabastine/Peoples Gazette]

States

Fuel price hits N1,000 per litre as scarcity pervades Kaduna

While most fuel stations were not dispensing fuel, others increased their prices to between N750 and N810 per litre as motorists struggled to buy the product.

Suleja Medium Security Custodial Centre

NationWide

Suleja Prison: Security operatives capture 14 fleeing inmates; over 100 still at large 

Suleja prison was damaged on Wednesday night after a heavy downpour, which also breached the perimeter walls, allowing over 119 inmates to escape.

Zulum and Qatar Ambassador to Nigeria in Maiduguri

Education

Qatar to sponsor education of 1,000 orphans in Borno

The ambassador of the State of Qatar to Nigeria, Ali-bin Ghanem Al-Hajri, made this known on Thursday in Maiduguri during a courtesy visit to Governor Babagana Zulum of Borno.

FIFA President Gianni Infantino

Sport

FIFA announces multi-year partnership with Saudi-owned oil company Aramco 

The deal with Saudi Arabia-owned Aramco is in effect until 2027, covering the 2026 FIFA World Cup in the U.S., Canada, and Mexico and the Women’s World Cup the following year.

JAMB

Heading 5

Again, JAMB extends 2024 direct entry registration

JAMB announced the commencement of the registration for the 2024 direct entry from February 28 to March 28 but extended it by two weeks, ending April 11.